## Key Takeaways

PHCPPros featured XOi CEO Aaron Salow in their Millennials on the Move spotlight — a millennial founder with blue-collar roots on a mission.

### Blue-collar roots, high-tech vision

Aaron Salow grew up around manufacturing and knew firsthand the value of skilled trades work.

### The trades gap is personal

For Aaron, the skilled trades gap isn't an abstract industry problem — it's a mission.

### In this article

[Millennials On The Move Spotlight: Aaron Salow](/content/blog/millennial-on-the-move#millennials-on-the-move-spotlight-aaron-salow/index.html)

[Supporting Industry Conversations](/content/blog/millennial-on-the-move#supporting-industry-conversations/index.html)

[Expanding Beyond the Annual Print Listing](/content/blog/millennial-on-the-move#expanding-beyond-the-annual-print-listing/index.html)

[March Spotlight: Aaron Salow](/content/blog/millennial-on-the-move#march-spotlight-aaron-salow/index.html)

## Millennials On The Move Spotlight: Aaron Salow

In 2019, PHCPPros launched the “Millennials On The Move” honorary listing across:

- Plumbing Engineer
- PHC News
- The Wholesaler

The initiative was created to spotlight millennials, who now make up the largest generation in today’s workforce.

## Supporting Industry Conversations

The “Millennials On The Move” program was designed to encourage larger conversations surrounding important industry topics, including:

- Recruiting new talent
- Employee retention
- Leadership development
- Workforce growth
- Industry innovation

## Expanding Beyond the Annual Print Listing

To continue these discussions year-round, PHCPPros expanded the initiative through a monthly “Millennials On The Move” newsletter series.

## March Spotlight: Aaron Salow

The March edition of the spotlight series features Aaron Salow, CEO and founder of XOi Technologies.

## FAQs

### Who is Aaron Salow and how did he start XOi?

Aaron Salow is the CEO and co-founder of XOi Technologies. Raised around his family's manufacturing business, he founded XOi in 2013 to solve the skilled trades gap — building technology that makes technicians more effective, rather than replacing them.

### What generation of leaders is reshaping field service?

Millennials are increasingly leading field service companies and technology providers — bringing digital-first thinking to an industry that has historically lagged in tech adoption. Leaders like Aaron Salow are proving that technician-first software can drive both growth and workforce retention.

### How does XOi's approach differ from other field service technology companies?

XOi starts with the technician's experience and works outward. While many FSM platforms focus on back-office efficiency, XOi is built for the curb-to-curb job experience — making every step of the technician's day faster, smarter, and better documented.

### Why is leadership development important in the skilled trades industry?

As the trades workforce ages and the skills gap widens, developing the next generation of industry leaders — both technicians and business owners — is critical. Programs like Millennials on the Move highlight the talent already reshaping the industry from within.

### What motivates millennial leaders in the skilled trades space?

Many millennial founders and leaders in the trades are motivated by a combination of mission and opportunity: the chance to solve a real workforce crisis while building a meaningful business. Aaron Salow's XOi story is a prime example of purpose-driven entrepreneurship in field service.